Germany

Focus

Germany

Capital: Berlin | Area: 357 000 km² |
Population (2020): 83.2 mio | GDP (2020): € 3 336.2 bn

Award for Interzoo venue

Nuernbergmesse nominated for German Sustainability Award

Nuernbergmesse, the venue for the world-leading Interzoo trade show every two years, has been nominated for the German Sustainability Award 2023 for its long-standing commitment to sustainability.“The jury recognises t…

Events7. September 2023

New chief operating officer

Joost Bous moves to Zooplus from Action

Zooplus, Europe’s leading online platform for pet supplies, has announced the appointment of Joost Bous as chief operating officer and m…

Distribution11. July 2023

Focus on international markets

Saturn Petcare expands to China

The Bremen-based private label specialist Saturn Petcare, the pet care division of Heristo Aktiengesellschaft headquartered in Bad Rothenfelde, is …

Suppliers6. July 2023

Acquisition of P.P. D.K. Lamin in Poland

Coveris consolidates pet food business

The international packaging specialist Coveris has completed another strategic transaction in Central and Eastern Europe with the acquisition…

Suppliers29. June 2023

pet stores and supermarkets in Germany

Turnover up thanks to higher prices

With overall turnover of 5.126 bn euros, stationary pet stores and supermarkets in Germany recorded a 7.1 per cent increase in sales in 2022. …

Distribution3/2023

Changes at the top

Holger Fiebiger leaves Sera

The restructuring at Sera has now been completed successfully after nearly two years, according to the aquatics company. Managing director Holger …

Suppliers27. June 2023

Minus 2.2 per cent

Hornbach suffers sales downturn

In the first quarter of 2023 (1 March to 31 May), the Hornbach DIY store group recorded sales of 1 667.6 mio euros with its European stores, …

Distribution27. June 2023

Fifth and final term of office

Norbert Holthenrich remains ZZF president

At the 75th delegates‘ conference in Leipzig, delegates of the German Pet Trade and Industry Association (Zentralverband Zoologischer …

Distribution22. June 2023

Wider international spread

Considerable interest already in Interzoo

Eleven months in advance of the event, the level of registrations for the next edition of world-leading trade fair Interzoo (7-10 May …

Events20. June 2023

750 products cheaper

Trixie lowers prices

On 1 June, Trixie reduced the price of 750 products, especially so-called volume products, in some cases by more than ten per cent.“We have thus reacted to …

Suppliers15. June 2023

Construction starts in Nowy TomySl

Josera builds dry food plant in Poland

The German pet food manufacturer Josera is expanding with the construction of a modern dry food plant in Nowy Tomysl, Poland. On 24 May, a …

Suppliers8. June 2023

E-commerce team boosted

Zooplus broadens its management team

Zooplus, Europe’s leading online platform for pet supplies, has announced the appointment of Anja Honnefelder as chief people officer and C…

Distribution6. June 2023

Financial head since 2016

Symrise extends Olaf Klinger’s contract

The supervisory board of Symrise AG decided at its meeting on 9 May to extend the contract of chief financial …

Suppliers16. May 2023

Emergency earthquake aid for Turkey and Syria

Fressnapf and its customers donate generously

At the beginning of February, Turkey and Syria experienced a catastrophic earthquake, which killed thousands of people and damaged or …

Distribution11. May 2023

Patented dog toys

Hunter marketing Flingerz products in Europe

Hunter, a leading manufacturer of high-quality pet products, has announced that it is working with the well-known American brand F…

Distribution9. May 2023

Brand and campaign management for Europe

Claudia Lührs leaves Fressnapf

Claudia Lührs, who was responsible for Fressnapf’s brand and campaign management in Europe, left the company on 1 May.She has joined Tonies, a …

Distribution9. May 2023

Worm and urine tests for dogs and cats

Trixie and Pezz cooperate

As part of the Trixie Ventures initiative, Trixie has entered into cooperation with the start-up company Pezz. Since 1 May, Trixie, which is based in …

Suppliers4. May 2023

New head of brand & communications

Vegdog adds to its team

In April, Philipp Elsbrock became head of brand & communications at the pet food supplier Vegdog. In this newly created role, he will oversee the brand …

Suppliers4. May 2023

Announcement on LinkedIn

Xavier Garcia leaves Terra Canis

Xavier Garcia, former director of business development for Europe and Asia at Terra Canis, is to leave the company, which is part of Nestlé Purina…

Suppliers2. May 2023

Good first quarter

Symrise reports sales growth of 12.8 per cent

Symrise AG, a listed supplier of fragrances and flavourings to customers including the pet supplies industry, has made a successful …

Suppliers27. April 2023

Personnel change on 1 May

Marc Soldner takes over as sales director at JR Farm

On 1 May, Marc Soldner assumes the role of sales director at JR Farm and Blue Tree. He succeeds Roman Schmuki, who is leaving …

Suppliers20. April 2023

Completion scheduled for 2024

Agravis builds a new logistics hub

A groundbreaking ceremony has signalled the start of preparations for the construction of a new logistics hub for retail group Agravis Raiffeisen…

Distribution20. April 2023

Germany

Granata Pet builds a Pet Campus

The German pet food company Granata Pet has embarked on the construction of a Pet Campus with a symbolic groundbreaking ceremony at the site in …

Suppliers18. April 2023

Third time in a row

Award for Josera

The pet food manufacturer Josera has won the Promotional Gift Award for the third time in a row. After children’s book “Seppl und die Rasselbande” and the snapshot…

Suppliers13. April 2023

Pet owning in Germany

Decline in the number of cats

German households were home to 34.4 million dogs, cats, small animals and cage birds last year, along with ornamental fish and reptiles. 46 per cent …

Suppliers11. April 2023

The German pet supplies market in 2022

Total turnover: 6.5 bn euros

With a total turnover of 5.126 bn euros, the German pet sector recorded an increase in turnover of 7.1 per cent in the stationary specialised and food …

Distribution6. April 2023

SPECIALIST RETAIL BRAND OF THE YEAR

Award for Eheim

This year, 62 brands were honoured with the Plus X Award. The spectrum covered a wide range of industries and product groups, from electronics, smartphones, …

Suppliers4. April 2023

Vote to have a chance of winning

Only a few days left to vote

PET worldwide is looking for the Product of the Year 2022/2023 and voting is already well under way. The latest issue of PET worldwide features the …

Distribution28. March 2023

Fiscal 2022/2023

Hornbach grows by 6.3 per cent

The DIY store and garden centre operator Hornbach substantially increased its sales in fiscal 2022/23. The company announced that net sales of …

Distribution28. March 2023

Expansion

Das Futterhaus opens three new stores

The pet store chain Das Futterhaus, which has over 400 stores in Germany and Austria, has opened three new stores in March. These are in Kiel …

Distribution23. March 2023

"more compact routes"

New hall plan for Interzoo 2024

“Both veteran Interzoo exhibitors and new companies and start-ups have signalled their considerable interest in Interzoo 2024 to us in many industry…

Events21. March 2023

Project with Hundemaxx in Munich

First German “Ruffwear Competence Centre”

The Accapi Group, exclusive European distributor of the American dog brand Ruffwear, has established its first German “competence centre” …

Suppliers21. March 2023

Two new top managers on board

Zooplus strengthens its team

Zooplus, Europe’s leading online platform for pet requisites, has announced the appointment of Alejandro Bethlen as chief merchandising officer and J…

Distribution28. February 2023

Fressnapf

Future Store 3.0 has arrived

At Fressnapf a new Future Store generation has been launched. The company hopes that the new store concept, which is to be rolled out gradually …

Distribution1/2023

German pet sector

United front against a “positive list”

In the last few years, a “positive list” for keeping pets has already been introduced in the Netherlands, Belgium and France. In Germany, …

Distribution26. January 2023

Logistics hub in Krefeld

Galaxus Germany now delivering to Italy

The Galaxus online store is now operating in Italy as well as Switzerland, Germany, Austria and France. Italian orders will be delivered for…

Distribution26. January 2023

Interim results for fiscal 2022

Symrise reports sales of 4.6 bn euros

Symrise, a listed international producer of fragrances and flavourings for customers including the pet supplies industry, has reported o…

Suppliers24. January 2023

150 m² store near Hamburg

Hunter opens a new brand store

Pet accessories company Hunter has opened its third brand store in Germany. The company already operates 30 such brand stores worldwide. In its new …

Distribution17. January 2023

Thorsten Laing

Das Futterhaus appoints a new expansion manager

Thorsten Laing has joined German speciality retailer Das Futterhaus, where he will oversee the company’s expansion. He succeeds …

Distribution17. January 2023

Pan-European concept

Fressnapf launches new Future Store generation

At Fressnapf a new Future Store generation has been launched. The retailer hopes that the new store concept, which is to be rolled …

Distribution20. December 2022

21 new stores in 2022

Das Futterhaus continues to expand

The opening of a store in Berlin-Waidmannslust on 14 December brings the expansion of German corporate group Das Futterhaus to an end for this …

Distribution20. December 2022

Sadness in the pet sector

Norbert Zajac has passed away

Norbert Zajac has passed away. The charismatic pet retailer, who would have been 68 on 27 December, died suddenly and unexpectedly on 13 December. His…

Distribution15. December 2022

Issue No. 5

New issue of PET worldwide published

The dog accessory market is changing. Dog accessories drive sales and sales are growing, but the trend towards sustainability and supply chain …

Distribution22. November 2022

More space for raw materials

Seitz Group expands its warehousing and production

German pet food manufacturer Seitz is expanding its warehouse and production capacity at the company’s headquarters close to …

Suppliers22. November 2022

Distribution in Germany and Austria

Aqua United takes over Flipper distribution

The aquatics company Aqua United, which is based in Germany, has announced that it is to assume exclusive responsibility for …

Suppliers17. November 2022

Moving to a new post

From Terra Canis to Velivery.com

Birgitta Ornau, founder and long-standing managing director of the pet food manufacturer Terra Canis, has switched sectors and is now managing …

Suppliers8. November 2022

Contract extended to 2025

Fressnapf and Payback to continue cooperation

The Fressnapf Group is extending its contract with the biggest German bonus programme Payback until at least 2025. According to Dr …

Distribution3. November 2022

Nearly 3.5 bn euros

Symrise reports big sales growth

Symrise, a listed supplier of fragrances and flavourings to customers including the pet products industry, has reported organic sales growth of 11.…

Suppliers1. November 2022

New products and services for pets

Fressnapf Group presents innovation awards

The Fressnapf Group has presented five innovation awards in Düsseldorf. Products and services in various categories submitted by more …

Distribution27. October 2022

Fressnapf

“Cloudy and stormy times ahead”

“2022 has new challenges: a new economic environment is evolving – cloudy or stormy times ahead.” This is how Heiko Bücker, senior vice president of…

Distribution20. October 2022

JRS Petcare

Köble & Erbrich take over management

JRS Petcare, an international supplier of environmentally friendly pet litter, has restructured following the departure of Michael Bodfeld. …

Suppliers20. October 2022

Geoffroy Lefebvre

Zooplus gets new CEO

Europe's leading online pet retailer Zooplus is getting a new CEO at the turn of the year. According to press reports, Geoffroy Lefebvre is to take over the …

Distribution11. October 2022

Issue no. 4 of the year

The new PET worldwide is here

Almost 114 million cats were believed to be kept as pets in Europe in 2021. Numerous manufacturers and specialist retailers of cat food and …

Distribution6. October 2022

March to August

Sales in Hornbach DIY stores up by 4.9 per cent

Net sales in Hornbach’s DIY stores and garden centres as well as from online shops in nine European countries rose by 4.9 per cent …

Distribution4. October 2022

Staff changes

European key account changes at Royal Canin

On 1 October, Christian Pfeil will assume the newly created role of European key account director at Royal Canin. He will be responsible…

Suppliers27. September 2022

Regular elections

IVH board remains in office

Voting for the committees of the Industrial Association of Pet Care Producers (Industrieverband Heimtierbedarf; IVH) at the general meeting in Berlin …

Suppliers22. September 2022

Offensive with insect-based pet food

Welzhofer acquires a majority holding in Eat Small

The wild bird food specialist Welzhofer in Schönebach has acquired a majority holding in the Berlin-based dog food supplier Eat …

Suppliers15. September 2022

Das Futterhaus

Cooperation with award-winning start-up company

Roughly 11 million tons of plastic end up in the sea every year, and this figure could more than double in the decades to come. In …

Distribution15. September 2022

Partner alliance planned for Benelux

Fressnapf eyes a fresh start in the Netherlands

Problems in the supply chains, high inflation and growing consumer reticence, a shortage of raw materials and the lingering …

Distribution13. September 2022

Many new openings planned in Romania and Croatia

Fressnapf expands strongly in South Eastern Europe

The Fressnapf Group has taken significant steps in its Southeast European expansion. The opening of its own Fressnapf store in …

Distribution8. September 2022

Further personnel reinforcement

New managers at Das Futterhaus

The corporate group Das Futterhaus has further strengthened its personnel. Three new managers started in September: Sven von Saenger, the new head of…

Distribution6. September 2022

Change at the top of Beaphar

Christoph Hubo succeeds Joachim Kniest

At Beaphar, Christoph Hubo has taken over from Joachim Kniest as head of the German subsidiary in Emmerich am Rhein. He has 25 years of …

Suppliers1. September 2022

Delivery in 35 minutes

Fressnapf tests Wolt delivery service

Europe’s leading pet store chain Fressnapf is testing a new service in two German cities. In collaboration with Finnish technology firm Wolt, …

Distribution30. August 2022

Promotion for Sammy’s Snacks and Dogs Creek

Petfluencers travel across Europe

In a promotion with the Sammy´s Snacks line of Bosch Tiernahrung and Fressnapf’s exclusive Dogs Creek brand, ten petfluencers are travelling …

Distribution18. August 2022

Germany

Optimistic outlook at Sagaflor

Despite the difficult political and economic situation at present, an air of optimism exists at German specialised trade organisation Sagaflor. Last …

Distribution16. August 2022

Free online workshop

Digestive problems in dogs and horses

Pet owners are displaying growing interest in traditional therapy approaches such as phytotherapy, according to the manufacturer Kräuter Mix. …

Suppliers11. August 2022

First half of 2022

Symrise sales surge

The operations of Symrise, a listed supplier of fragrances and flavourings for the pet products industry among others, have performed outstandingly in the first…

Suppliers9. August 2022

Animal Challenge trophies in gold and bronze

Awards for Eheim

Animal Distribution Magazine, a French trade magazine, recognises various brands and products in the pet sector on an annual basis. In the aquatics segment, the …

Suppliers9. August 2022

Issue no. 3

The new issue of PET worldwide is here

Kiriel, a French garden centre operator serving local communities, has opened four new stores since the start of the year. The new openings t…

Distribution26. July 2022

Begoña Picazo Muñoz

Sustainability manager at Trixie

To develop and advance the company’s sustainability strategy on an ongoing basis, Trixie has appointed Begoña Picazo Muñoz as its sustainability …

Suppliers26. July 2022

German pet sector puts pressure on politicians

No pet food without gas

Just how closely the fate of the pet sector may be connected to events in world politics is shown by the uncertainty over how much longer Russia will …

Suppliers14. July 2022

New staff additions

Das Futterhaus extends its management team

At German pet supplies retailer Das Futterhaus, Sebastian Janzen has assumed responsibility for central purchasing, while Sven Schumann …

Distribution14. July 2022

Return to the confectionery business

Michael Bodfeld leaves JRS

Michael Bodfeld, vice-president of sales & marketing, will leave pet litter supplier JRS Petcare on 30 September. The company says he is departing to…

Suppliers5. July 2022

First quarter of 2022/2023

Hornbach increases sales further

The Hornbach Group, an internationally active organisation, increased its sales in the first quarter of 2022/23 (1 March to 31 May) compared with …

Distribution30. June 2022

Terra Canis under new management

Olena Topilnytska succeeds Birgitta Ornau

Olena Topilnytska is assuming the position of chief commercial officer at Terra Canis on 1 July. She succeeds company founder Birgitta …

Suppliers30. June 2022

Successful strategy

ZG Raiffeisen expands cooperations

The ZG Raiffeisen Group, based in Karlsruhe in south-western Germany, continued to do well in the 2021 financial year with its strategy of …

Distribution30. June 2022

Over 5 000 m² of retail area

Fressnapf acquires Superpet stores

Consolidation in the German pet supplies market continues. As of 1 August, the three Superpet stores in Hattersheim, Bischofsheim and Mainz will …

Distribution7. June 2022

Building up the digital business

Michael Stolte-Dehn joins Das Futterhaus

On 1 June, Michael Stolte-Dehn became head of corporate development at the German pet product retailer Das Futterhaus. “In his new role …

Distribution2. June 2022

Fleischeslust in 17 languages in the future

Seitz Group to extend international reach

The German Seitz Group is significantly expanding its market presence in Europe. It is currently consolidating in all areas of Europe with…

Suppliers31. May 2022

Emerging stronger from the crisis

Hornbach reports record sales for 2021/22

For fiscal year 2021/22 (1 March to 28 February) Hornbach announced record group sales of 5.9 bn euros, equating to an increase across …

Distribution19. May 2022

Marketing cooperation and expansion

Mühldorfer acquires a share of Austria Pet Food

To meet the rising demand for moist food for dogs and cats, the companies Mühldorfer (Mühldorf am Inn) and Austria Pet Food …

Distribution19. May 2022

Biorb Earth terrarium

Oase terrarium receives IF Design Award

Oase has been given an IF Design Award for its Biorb Earth terrarium. An international jury of experts selected the company’s first …

Suppliers17. May 2022

Germany

German pet market continues to grow

With overall sales totalling 4.786 bn euros, pet stores and grocery retailers in Germany enjoyed sales growth of 6 per cent in 2021. …

Distribution2/2022

Pet population in Germany

16.7 mio cats and 10.3 mio dogs

The cat continues to be Germany's number one pet. Last year, the cat population in Germany was reported to number 16.7 mio felines in 26 per cent of…

News28. April 2022

2021 sales figures

German pet supplies market continues to grow

With overall sales totalling 4.786 bn euros, high street pet stores and grocery retailers in Germany enjoyed sales growth of 6 per cent…

News26. April 2022

Expanding pet food activities in APAC

Symrise acquires Wing Pet Food

Symrise, a global supplier of fragrances, flavours, food, nutrition and cosmetic ingredients, has signed a purchase agreement for the 100 per cent a…

News3. March 2022

24-27 May in Nuremberg

Signs still looking good for Interzoo

As of the end of January, around 1 200 exhibitors from over 60 countries, including more than 250 from Germany, had registered for the …

News1. February 2022

Growing engagement in the pet field

Symrise acquires Schaffelaarbos

Symrise AG, which regards itself as a global supplier of aromatic substances and flavourings, aims to expand its engagement in the pet supplies …

News18. January 2022

Germany

Management changes at Terra Canis

Pet food manufacturer Terra Canis has started the new year with a change at the top. Dr Marcus Vogler, managing director of the company since May …

News11. January 2022

“Trixieversary offers” throughout 2022

Trixie celebrates its 10th anniversary in the UK

The year 2022 marks an important milestone for Trixie as the Germany-based company celebrates 10 years since commencing direct …

News4. January 2022

Review 2021

Das Futterhaus remains on course for expansion

The German-based specialist retail group Das Futterhaus has opened 22 new locations in Germany and Austria this year, with 15 stores …

News9. December 2021

Germany

Sales totalling nearly 5.5 bn euros in 2020

Sales figures for the pet supplies sector collated by the IVH and ZZF for 2020 indicate an increase in sales of 4.3 per cent compared …

News23. March 2021

Sales up by 12.7 per cent

Das Futterhaus: growth exceeds expectations

In 2020, German speciality retail group Das Futterhaus experienced its biggest sales growth in recent years, with an increase of 12.7 …

News26. January 2021

Lockdown in Germany

Pet shops remain open

Due to rising Covid-19 infection rates, retailers in Germany have been forced to largely close since 16 December until at least 11 January. Those not affected…

News17. December 2020

Pet health insurance

Santé Vet launches in Germany

The insurance company Santé Vet, which specialises in pets, is entering the German market. It already claims market leadership in France and Belgium. …

News10. November 2020

Das Futterhaus

Ulrike Leßmann assumes responsibility for category management

It has now been announced that Ulrike Leßmann assumed responsibility on 1 August for the strategic development of the …

News24. September 2020

Superpet

Generous support for staff

Sales staff in pet stores are constantly under stress during the Coronavirus pandemic. In March they had to handle a wave of hamster sales, and must also…

News30. April 2020

Germany - Pro Pet Koller

New stage on the road to success

Family firm Pro Pet Koller, specialising in the production and marketing of super-premium pet food, has opened a new production plant in Hellenthal.

Suppliers2/2020

Germany - Mera Petfood

Species-appropriate pet-owning

Mera Petfood is a family firm managed by the third generation of the owners and employs around 150 staff. Its work focuses on the bond between humans…

Suppliers2/2020

Germany - Dr.Clauder

Responsible pet food

Dr. Clauder's is a company known for its competence, extending back more than 60 years, in manufacturing high-grade food and food supplements for dogs and cats.

Suppliers2/2020

Germany - JR Farm

Partnering with nature

Innovation and the quality of its products are considered the key to success at JR Farm in Bavaria. The natural products enjoy a high level of popularity.

Suppliers2/2020