New sales record

The German pet industry continues to develop positively. With sales of over 5.6 bn euros, the stationary specialist and food retail sector recorded an increase of 9.5 per cent in 2023, according to the two associations IVH and ZZF.

At around 4.5 bn euros, sales of ready-made pet food in specialist and food retail exceeded the previous year's result by 11.4 per cent. The consumables and accessories segment also grew by 2.7 per cent compared to 2022, with sales of around 1.1 bn euros. In addition, a good 1.3 bn euros was generated via online retail and 161 million euros for wild bird food. The total turnover of the German pet industry is therefore around 7.1 bn euros.