Trust’s Crufts stand planned

The Pet Care Trust will launch two new initiatives at Crufts 2005, where it will have a stand for the first time in several years. The national charity will use the event to relaunch Puppyindex, the national breeder referral service, and promote the “Look for the Logo” campaign. Puppyindex is a list of approved dog breeders that is distributed to pet shops, boarding kennels and dog groomers who are members of the Trust. Customers looking for a puppy can approach the Trust member for advice on breed characteristics and care needs. The member will then refer to Puppyindex and put the customer in touch with an approved breeder. The Trust will also be profiling the “Look for the Logo” campaign, encouraging the public to look for the Pet Care Trust logo when doing business with the pet trade. The Trust will be on Stand 12, Hall 4 at Crufts at the NEC in Birmingham from March 10 to 13.