German-American partnership

The American World Wide Pet Supply Association (WWPSA), industry association and organiser of the Superzoo and America’s Family Pet Expo shows, and the German Zentralverband Zoologischer Fachbetriebe e.V. (ZZF) along with its service subsidiary WZF GmbH will be working more closely together in future. The two associations have agreed to develop measures that should benefit members of the respective organisations and their customers. For example, they will inform one another of marketing possibilities for manufacturers in the respective countries as well as keeping up to date with important legislative changes and other influencing factors in the markets concerned. The ZZF also explained the European attitude to animal welfare and German animal welfare legislation to representatives of the WWPSA, telling them why some accessory products from the USA were poorly received in Europe. Members of the WWPSA committee spoke about the important topic of responsible pet ownership, which features in the association’s educational work at its shows and its PR activities. The WWPSA also proposed that new pet products should be examined more closely with regard to features promoting animal welfare, and the ZZF declared its readiness to support the WWPSA in this regard.
WZF GmbH and the WWPSA agreed to become advertising partners with reference to their economic activity and to support one another in the PR work for their respective shows. Both organisations also intend to try organising trips to the Interzoo and Superzoo shows for their own members.