Pats 2025 smashes attendance record

Pats 2025 – the Pet & Aquatics Trade Show – has smashed all records with its first-ever show at the NEC Birmingham, attracting its highest-ever attendance figures. A total of 6,021 people visited across the three days, representing a stunning 70% increase on last year’s exhibition, reports the fair trade.

Under the new ownership of Raccoon Media Group, the largest-ever Pats show also had a truly international feel to it with 317 visitors from overseas, up by a massive 169%, and a record number of 445 exhibitors representing 15 countries. The show was so successful that 67% of exhibitors (245 brands) have already booked their stand space for Pats 2026, and more than 50 new companies expressed an interest in exhibiting.

Pats delivered an platform for new pet product innovations, including a record number of 450 entries to the New Product Showcase. Other highlights included the Aquatics Zone – a dedicated area for aquatics, water gardening and reptile exhibitors – and live grooming demonstrations.

‘We’re launching a new event app, supporting a dedicated charity partner within the pet industry, and expanding into Halls 3 and 3a to deliver our largest show yet at 14,000sqm,’ said Event Director Ian Reynolds.

This year Pats co-located with leading equestrian trade show Beta International, giving visitors the chance to experience both events and adding value to attendees and exhibitors alike.

Pats 2026 takes place at the NEC Birmingham on 27-29 September 2026 and for more information on exhibiting visit patshow.co.uk.