Masterfoods launches a new division

The pet food manufacturer Masterfoods is combining all products that are to be sold exclusively by the speciality trade in Germany and the Benelux states under the umbrella of the Positive Petfood Company, with immediate effect. This company is also expected to assume responsibility for marketing products for the speciality trade in Austria, too, at a later date, according to Masterfoods. To coincide with this decision, Masterfoods is launching two new pet food brands: the super-premium dry food “James Wellbeloved” and the “Greenies” dental chew.