Vitakraft expands in Poland

German company Vitakraft has now established its own marketing company in Poland. The primary responsibility of the new firm, Vitakraft Tuptus Sp.z.o.o., will be to implement the Vitakraft range and marketing strategy both in the supermarkets and in the speciality trade. 35 staff are working on expanding Vitakraft’s national market share. Collaboration with the company’s distribution partner Euro-Zoo is to be continued on a new basis, according to a press release from Vitakraft.