With ‘B2P’-philosophy

The company is the first to define itself as a ‘B2P‘ enterprise, where the ‘P‘ stands for ‘Pets‘, ‘Partners‘ and ‘Planet‘. The family-run business, based in Kleinheubach in Lower Franconia, takes a holistic, collaborative and forward-looking approach to pet nutrition.

Animals are at the heart of everything Josera Petfood does. To promote the wellbeing of four-legged companions, the company develops super-premium products for dogs and cats. An accredited in-house laboratory ensures consistently high quality by testing every raw ingredient, every recipe and every final product.

For dogs, the range includes the ‘Meat Lovers‘ wet food line with a high meat content. The products are available in a wide variety of flavours. In 2026, Josera Petfood will also present the range in a new, modern design.

Further new additions include dry food products tailored to different life stages, preferences and sizes. These include options for small dogs, older animals and, for the first time, a vegetarian alternative.

Josera Petfood is part of Erbacher the food family, which encompasses a broad portfolio of brands and products. The company positions itself as a reliable partner for both the retail sector and industry.

For Josera Petfood, responsibility is a core element of its corporate philosophy. At the trade fair, the company will present initiatives focused on future-oriented development.

At Interzoo, Josera Petfood will showcase its products, concepts and latest developments through live presentations, exclusive insights and one-to-one conversations with the Josera team.n

www.josera.com

Hall 1, Booth 1-338