The bond factor

The Human Animal Bond Research Institute (Habri), in partnership with Chewy Health, released new research on the evolving experience of pet ownership. The survey explored challenges pet owners face, how tech-driven innovations can be part of the solution, and the essential role veterinary professionals play in supporting the human-animal bond.

The Pet Health Challenges Study, based on a nationally representative survey of over 2,000 U.S. dog and cat owners, found that the human-animal bond is incredibly strong – marking the highest average bond score ever recorded – and that the strength of the bond correlates to differences in attitude and behavior, from increased vet visits to greater adoption of pet care technologies.

The study also found that while finding, affording, and managing veterinary care remains a challenge for many pet owners, satisfaction with veterinary care is most influenced by factors like connection, communication, and trust. Satisfaction with the veterinary team rises significantly when traditional communication channels are augmented by technology, such as texting, apps, and telehealth.

‘This research opens up a host of opportunities for veterinary teams to connect more deeply with pet owners,’ said Mita Malhotra, President of Chewy Health. ‘At Chewy Health, we’re committed to giving veterinary professionals the tools they need to deliver more tech-forward, personalized care that helps pet owners feel confident, supported, and empowered throughout the pet health journey.’

The study found that despite strong bonds, 74% of pet owners found at least one aspect of pet care ‘very’ or ‘extremely’ challenging, with challenges most common among Gen Z, multi-pet households, and those with older or sick pets. The research identified seven core challenge areas: Emotional toll of leaving pets alone, vet/health care, quality of life, pet behavior, pet-inclusive housing, affording care & services, and traveling with pets.

‘Supporting strong human-animal bonds requires a holistic approach to pet care across society,’ said Steven Feldman, President of Habri. ‘Veterinary teams are at the center of this discussion. When the veterinary-client relationship is strong, and enhanced by technology, it serves as the foundation for successful pet care across the board.’

Key findings from the study include: The human-animal bond continues to grow stronger…