Technology trends in retail

A new study by SOTI, a provider of software solutions for businesses, shows how technological developments and changing consumer behaviour are transforming the retail sector. The company surveyed 13,000 consumers in 11 countries worldwide.

According to the study results, 90 per cent of consumers shop both in brick-and-mortar stores and online. This underscores the fundamental expectation that retailers combine physical and digital sales channels to create a seamless shopping experience.

The study also showed that consumers are increasingly choosing retailers based on context and convenience – not loyalty to a single channel. Products are purchased via click & collect, accessories are ordered via mobile apps, and specialist shops are visited for products that require advice or customisation.

While 58 per cent of respondents say that a personalised shopping experience is relevant to their…