Purina awards 200,000 euros to pet–human bond projects

Purina Europe has announced the winners of its latest BetterWithPets Prize, awarding grants totalling up to €200,000 over two years to organisations that empower people in vulnerable situations through the pet–human bond, according to a press statement.

Now in its fourth edition, the BetterWithPets Prize recognises the impact of social entrepreneurs and charities using pets to improve human health and wellbeing. The 2025 winners are Wag & Company in the United Kingdom, Acadia in France, and 100% Life Dniprov Region in Ukraine. All three organisations focus on harnessing the unique companionship, empathy, and healing that animals bring to people facing isolation, illness, or trauma.

Wag & Company: Wag & Company North East Friendship Dogs is the only visiting dog charity in the UK befriending elderly dog lovers in their own homes, as well as offering support to residents in care…