Tractor Supply acquires PetIQ's veterinary services business

PetIQ has sold its veterinary services business, VIP Petcare, to Tractor Supply Company, the largest rural lifestyle retailer in the United States. The deal was announced end of May by Bansk Group, the consumer-focused private investment firm that owns PetIQ. Financial terms were not disclosed.

VIP Petcare has grown into the largest mobile veterinary care platform in the US under Bansk's ownership since 2024. The divestment lets PetIQ focus on its core business as a branded pet health and wellness company, with a portfolio of over-the-counter pet medications and wellness products including PetArmor, Capstar, Nexstar, Minties, VetIQ and Rocco & Roxie, distributed across more than 60,000 points of sale nationwide.

Chris Kelly, Senior Partner at Bansk Group, said the transaction reflected the firm's strategy of building brand-led consumer businesses that attract strategic acquirers…