Attendance record smashed

A total of 6,021 people visited the Pats 2025 – the Pet & Aquatics Trade Show – across the three days in October, representing a stunning 70% increase on last year’s exhibition, reported the fair trade in a media release.

Under the new ownership of Raccoon Media Group, the largest-ever Pats show also had a truly international feel to it with 317 visitors from overseas, up by a massive 169%, and a record number of 445 exhibitors representing 15 countries. The show was so successful that 67% of exhibitors (245 brands) have already booked their stand space for Pats 2026, and more than 50 new companies expressed an interest in exhibiting.

Pats delivered a platform for new pet product innovations, including a record number of 450 entries to the New Product Showcase. Other highlights included the Aquatics Zone – a dedicated area for aquatics, water gardening and reptile exhibitors – and live grooming demonstrations.

‘We’re launching a new event app, supporting a dedicated charity partner within the pet industry, and expanding into halls 3 and 3a to deliver our largest show yet at 14,000sqm,’ said event director Ian Reynolds.

This year Pats co-located with leading equestrian trade show Beta International, giving visitors the chance to experience both events and adding value to attendees and exhibitors alike. ‘We’re also working more closely with PetQuip, the Pet Industry Federation, plus other partners, introducing a hosted buyer programme, and strengthening our presence in the international pet market,’ said Reynolds. ‘Together, these steps are designed to ensure Pats continues to be the most valuable and vibrant trade exhibition for our industry – helping you connect, grow and succeed.’

Pats 2026 takes place at the NEC Birmingham on 27-29 September 2026 and for more information on exhibiting visit www.patshow.co.uk.