The new installation at Maidenhead Aquatics in Portslade.
The new installation at Maidenhead Aquatics in Portslade.

Universal Aqua Systems

‘A Match made in heaven’

Universal Aqua Systems built its new generation retail aquarium systems with cleaner appearance and practical improvements for store operators for Maidenhead Aquatics.

Universal Aqua Systems Ltd (UAL) is strengthening its position in the commercial aquarium-racking market after securing two new fit-out projects for Maidenhead Aquatics, one of the world’s largest aquarium retail chains. The contracts represent an important step for the Sussex-based manufacturer, which has developed a new generation of retail aquarium systems combining a cleaner appearance with practical improvements for store operators. Among the most visible changes is the replacement of traditional plastic trims with powder-coated stainless-steel runners, giving the installations slimmer lines and a more refined, contemporary finish.

The systems are designed both to perform in the demanding environment of a busy aquatic store and to present livestock attractively to customers. UAL believes this combination of engineering, appearance and competitive pricing will make it a serious alternative to established manufacturers serving the international aquatic retail sector.

For UAL director Ben Woodward, winning the Maidenhead Aquatics projects also carries considerable personal significance.‘I have had a very close relationship with Maidenhead Aquatics for many years,’ Woodward said. ‘I was a work-experience student with the company when I was just 15 and still at school, so to be building systems for them around 25 years later is something of which I am extremely proud.’

He particularly enjoyed working with the Maidenhead Aquatics team and especially with David Gilmore, ‘who was instrumental in helping us develop and refine the new systems.’ His understanding of what stores and their teams need on a day-to-day basis has been invaluable throughout the design process, confirms Woodward.

In early 2027, Universal Aqua Systems plans to launch a new range of commercial aquarium systems created specifically for modern aquatic retail. The range will feature soft-close fronts and wider access apertures, making routine husbandry and maintenance easier while improving the experience for store staff and livestock.

UAL founder Ben Woodward
UAL founder Ben Woodward. (Source: Monty Munford)

A game changer

‘We believe this will be a game changer for fish health and welfare and for aquatic retail generally,’ Woodward said. ‘Stores will benefit from a lower initial purchase cost, a much shorter manufacturing lead time and lower power consumption than is typical of many older, conventional rack systems.’

The target is to build systems within four to six weeks. ’We have also reached the scale at which we can comfortably accept orders comprising many thousands of individual aquarium units.’ That means UAL can support independent retailers, multi-site operators and major international chains ‘without losing the flexibility and personal service on which the company has been built.’

The range arrives as retailers are paying closer attention to operating costs, energy use, livestock welfare and store appearance. Fixtures must work efficiently for many years while presenting fish in bright, clean and inviting displays. UAS sees the integration of these requirements as central to its approach.

The company’s manufacturing capability took another major step forward in May 2026 with the acquisition of Purewell Fish Farming Equipment, a company with a 40-year history specialising in fibreglass tanks and equipment. ‘We purchased Purewell Fish Farming Equipment in May 2026, and it is a match made in heaven,’ Woodward said.

‘Bringing its experience in fibreglass manufacturing together with our aquarium-system design, filtration and installation expertise means that we can now supply just about any type of tank a customer may require.’

The acquisition broadens the markets UAL can serve: Alongside aquatic retailers, the combined business can provide systems for aquaculture operations, research institutions—including specialist zebrafish facilities—and larger pet-store chains worldwide. It also gives UAL greater control over manufacturing and the ability to produce both standard ranges and bespoke installations.

UAL
Building the system in a warehouse before installation. (Source: UAL)

For Woodward, the progress made during 2026 reflects the work of the people behind the business as much as ist investment in new products and manufacturing. ‘I would like to give a special thank you to the entire Universal Aqua Systems team for their extraordinary efforts during a record year,’ he said. ‘They have risen to every challenge and continued to deliver for our customers during a period of rapid growth. Without them, none of this would have been possible.’

With two Maidenhead Aquatics fit-outs secured, a new retail range approaching launch and Purewell’s fibreglass expertise now integrated into the business, UAL enters 2027 with considerable momentum. For aquatic retailers seeking modern presentation, faster delivery, lower running costs and a manufacturer capable of supplying at scale, the market is about to become considerably more competitive.

UAL
The new upright system from the Sussex-based aquatics experts from UAL. (Source: UAL)
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