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Innovations for small animals

In many countries around the world, the small animal market still offers huge development potential. Thanks to innovative products and types of food with added benefits, the industry offers retailers opportunities to exploit this potential. This summary covers the latest developments.
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Food with a long historyWith a history dating back to 1923, Wagg Foods claims to be one of the fastest growing family-run pet food manufacturers in the UK. Under the "Harringtons" brand, the company has developed a range of small animal foods, packaged in compostable paper bags, to meet the requirements of premium customers. The diets offer a premium formula with high nutritional quality at affordable prices, says Wagg Foods. Quality fibre sources and added yeasts are used among other ingredients to manufacture food to support healthy digestion. The food also contains vitamins A and E as well as linseed, a source of Omega 3, and consists of nutritionally balanced single kibble to help prevent selective feeding. No artificial colours, flavours or sugar are used.www.waggfoods.co.ukEverything eaten, nothing wastedThe "Care+" range from Dutch company Beaphar has been developed to deliver a nutritionally beneficial, exceptionally tasty food where everything is eaten and nothing wasted, the company emphasises. In addition to boasting a range of unique product features, the food is packaged in an eye-catching airtight foil bag to ensure that essential vitamins and minerals are not lost. "Care+" is available for rabbits, junior rabbits, guinea pigs, chinchillas, ferrets, hamsters, rats, degus, dwarf hamsters, gerbils and mice. As every mouthful of "Care+" contains all the nutrients small animals require, there is no selective feeding and no wastage, says Beaphar. That should be a great selling point for owners.www.beaphar.comHealthy food for small animalsThe British company Mark & Chappell has announced the re-branding of its small animal treats under its new "Healthy Bites" brand. "Healthy Bites" have been formulated by animal nutritionists to promote the well-being of pets. Combining the finest natural ingredients with the latest pet treat technology, each treat comprises a delicious crispy cereal shell with a health-enhancing cream-filled centre, the company says. The variety "Healthy Bites Nutri Care" for small animals is a snack especially formulated with a combination of Omega 3 fatty acids and essential vitamins, which should help maintain a healthy skin and coat. These are also important nutrients for overall health. "Healthy Bites Odour Care" for small animals comprises apple-flavoured treats containing yucca, which should help to reduce hutch and cage odours.www.markandchappell.comFruit as a base"Tropifit" foods for rodents, rabbits and ferrets are…
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