Zooplus is extending its marketplace

The European marketplace strategy continues to gain momentum: e-commerce specialist Zooplus aims to further expand its range in existing markets and drive its expansion forward. Following France and Germany, the company has now launched its third marketplace in Spain.

Since launching its marketplace in Germany in July, Zooplus has tripled the number of marketplace products available to German customers, as the company explains in a press release, meaning the total range now comprises more than 30,000 products. Furthermore, Zooplus has more than doubled the number of sellers on the platform and now works with over 100 partners.

The growth in the number of sellers has also enabled new, in-demand categories to emerge in both Germany and France, such as fresh and frozen pet food. Today, frozen pet food is the top-selling category on both marketplaces, and fresh and frozen pet food now account…