Živalnik.si partners with Zooplus Group

The Slovenian pet marketplace Živalnik.si has announced a strategic partnership with Zoohit.si, the Slovenian arm of the Zooplus Group, in a post on LinkedIn. One of Europe's leading online pet retail platforms, Zooplus serves millions of customers in 30 countries.

The collaboration is being rolled out in two phases, according to Živalnik. The first is already live, activating Zoohit affiliate display campaigns across the Živalnik.si platform, incorporating banner placements, premium overlay formats, and high-impact screen advertising. The activity is delivered via the iPROM Ad Server in cooperation with the Awin Global affiliate platform, providing performance tracking and delivery transparency.

The second phase will see full marketplace integration of Zoohit's Slovenian e-commerce assortment ‒ approximately 9,000 SKUs ‒ via an automated XML product feed. Once live, this will enable real-time product updates alongside accurate pricing and availability data, significantly expanding the range accessible to Živalnik.si users.

The partnership positions Živalnik.si as a vertically specialised destination within the Slovenian pet category, combining niche audience focus with the scale and digital infrastructure of a major pan-European retail group.