Zooplus reorganises its leadership team

Zooplus has announced the expansion of its Executive Committee under CEO Lionel Desclée. Four executives in the areas of marketing, sales, strategy & transformation, and product & technology are set to drive the implementation of the company’s strategic priorities and long-term growth targets.

Olof Darpö took up his post as Chief Marketing Officer at Zooplus on 12 October, and Piotr Haladus has been serving as Chief Sales Officer since 1 October. Until now, marketing and sales at Zooplus had been combined under a single leadership role and function.

As CMO, Darpö will further develop the areas of customer acquisition and retention, retail media and branding at Zooplus. He has many years’ experience in e-commerce, marketing and commercial growth and joined Zooplus after 17 years at the Boston Consulting Group (BCG).

As CSO, Haladus will lead Zooplus’s European markets and take responsibility for sales performance and profitability. This includes pricing and sales promotions, operational go-to-market activities and customer service. He has commercial leadership experience in e-commerce, digital marketplaces and international companies. Most recently, he was Vice President of the Management Board and Chief Commercial Officer at Modivo. Prior to that, he held senior positions at Zalando, Groupon and Promedica24.

Jonas Schultheiss, who joined Zooplus in 2024 and most recently served as Chief Marketing & Sales Officer, will leave the company following a transition period.

Josephine Hus took up her post as Chief Transformation & Strategy Officer at Zooplus on 14 September. In this role, she will lead the areas of strategy, the Transformation Office, partnerships and corporate communications. Hus has experience in leading strategy, transformation and value-enhancement initiatives in international companies. Most recently, she was Chief Transformation Officer at Super Technologies. Prior to that, she spent six years as an Operating Partner at Permira.

Richard Zubrik took up his post as Chief Product & Technology Officer at Zooplus on 1 July. His appointment brings the product, technology and data divisions under a single leadership structure. This is intended to improve coordination and decision-making processes. Zubrik has leadership experience in the areas of product, technology and commercial operations. Previously, he served as CPTO and a member of the management team at ATG Entertainment, an international live entertainment company and operator of a ticketing platform.

In addition to these appointments, Chief Financial and Operating Officer Steffen Schüller remains a member of the management board. Chief People Officer Dr Anja Honnefelder and Chief Merchandising Officer Pierre-Yves Delforge continue to serve on the Executive Committee.