Burgess Pet Care launches white-label line

Burgess Pet Care has launched a white-label pet food range for independent retailers. According to a company press release, the new proposition is intended to strengthen relationships with independent retailers, reach more value-conscious shoppers and generate additional sales volume.

The new range, which includes a 12.5 kg value dry dog food and a 10 kg value dry cat food, has been developed specifically for the direct retailer channel, including larger independent pet shops and agricultural stores. Retailers will be able to add their own logo to the products, creating an own-brand proposition for their customers.

According to the press release, the range has been developed in response to feedback from independent retailers, many of whom are seeking a more affordable white-label pet food option, with existing offers in the market sitting at a less accessible price point.

Suzanne Moyes…