Purr & Meow brings major rebrand

Purr & Meow, sister brand of Pooch & Mutt, launched a comprehensive rebrand on 20 July, featuring a refreshed identity, upgraded recipes and a newly structured range architecture. The move brings the wellbeing-led nutrition, expert backing and premium positioning that established Pooch & Mutt as a trusted dog health brand across Europe to the cat category. It follows Pooch & Mutt's own rebrand in January, which repositioned the business around the guiding idea of ‘for all breeds & needs.’

Every recipe centres on gut health: functional ingredients such as prebiotics and postbiotics, psyllium husk, apple and Mojave yucca are included to support digestion and overall wellbeing. ‘The cat food category continues to premiumise, and we believe there is a clear opportunity to stand out with strong shelf appeal, functional nutrition and products that feel genuinely tailored to…