ADM study: Global interest in pet health

A new report from ADM, ‘Mapping Pet Longevity: Where Global Demand Meets Local Reality,’ draws on proprietary consumer research across China, France, Mexico, the UK and the US. The core finding: while pet owners everywhere want long, healthy lives for their companions, cultural norms strongly shape how — and whether — that interest converts into purchases.

Globally, 71% of pet owners actively seek out products to support their pet's longevity, and price and brand reputation take a back seat to pet enjoyment (89%) and ingredient quality (88%). Exercise remains the cornerstone of pet wellness, with 74% ensuring regular activity, while 48% feed a specialised diet several times a week and 38% give supplements.

The top health concerns for ageing pets are mobility and joint issues, digestive and gut health, and oral and dental health. On functional ingredients, demand centres on vitamins and…