PLMA promises innovation and inspiration

With more than 32,000 professionals from 125 countries and over 3,200 exhibiting companies from the food and non-food sectors, the PLMA aims to reaffirm its position as an event of global reach and significance for the industry on 19 and 20 May.

According to the organisers, the modern private-label sector is shaped by new and evolving trends. To reflect this, the Idea Supermarket at the PLMA’s World of Private Label trade fair has been rebranded as PLMA’s World of Ideas. The new look, new location and new name are intended to underline the global character of the area, which is establishing itself as a central hub for new ideas in the private label sector. From product innovations presented by exhibitors to products launched in retail outlets worldwide, including award-winning private labels – visitors can explore the entire spectrum of newly developed private labels here, the organisers promise.

Within this broader context of innovation and trend development at the World of Ideas, the New Product Expo area offers a glimpse into what lies ahead. Showcasing nearly 300 products new to private label and offered by exhibitors, it shows interesting product developments. In the Retail Trends area, the latest developments in packaging innovation and Gen Z trends, are on display, as seen on the shelves of 60 retailers worldwide. Located in the RAI Auditorium Lounge at the heart of the show, the World of Ideas features a clear layout, improved visitor flow, and multiple access points for an enhanced experience.

PLMA’s international trade fair, World of Private Label, taking place on 19 and 20 May at the RAI Amsterdam Convention Centre, is the ideal venue for discovering the latest innovations and trends in the private label sector. Those interested can find the full programme here: www.plmainternational.com.