Fressnapf | Maxi Zoo appoints Mikko Forsström as CPO

Fressnapf | Maxi Zoo sharpens its product strategy: Effective May 1, Mikko Forsström will assume the role of Chief Product Officer (CPO). With Forsström, the group gains an internationally seasoned retail executive with more than 20 years of experience in the food and mass market retail sector, the group reports in a press release. He has held senior positions at leading international corporations, including Lidl and EMD AG, and most recently served as Chief Commercial Officer at Majid Al Futtaim Retail.

A people- and results-oriented leader, he brings together clear strategic thinking, strong operational execution and broad intercultural leadership experience, according to the press release. In his new role, he will oversee key development areas such as Category Development, further strengthening Fressnapf | Maxi Zoo’s offering for customers and their pets.

Kathrin Keunecke will…