Supreme Petfoods wins award

Supreme Petfoods announces that its Science Selective Care Supplements range of functional treats has been awarded the Animalis Innovation & Design Award in the rodent category at the industry-leading Animal Expo, the Animalis Show in Paris.

Presented annually by Animalis, one of France’s leading pet retail chains, the award celebrates products that demonstrate outstanding innovation, design and a commitment to animal welfare. Judged by a panel of pet industry experts and influencers, it covers categories including dogs, cats, rodents, birds, aquatics and reptiles.

The Science Selective Care Supplements range impressed the judges with its science-led, functional approach to small pet health. The range includes seven targeted products – Science Selective Digestive Care, Urinary Care, Skin & Coat Care, Vitamin C Care, Early Years Care, Calm & Relax Care and Joint & Mobility Care – each developed to support a specific aspect of health and wellbeing in rabbits, guinea pigs and chinchillas.

Using a combination of traditional botanicals and advanced nutritional expertise, each supplement includes ingredients that deliver clear functional benefits, such as chamomile and peppermint for digestion, cranberry and dandelion for urinary health, and linseed and spinach for skin and coat conditions, says the company in its press release. All products are free from added sugar and highly palatable, making them easy to feed as part of a balanced diet.

‘Small pets are increasingly seen as part of the family, and owners want to take the same proactive approach to their care as they do with dogs and cats,’ expressed Claire Hamblion, Marketing Director at Supreme Petfoods, her delight. ‘Our functional treats make that easy.’

Following the award, Animalis has confirmed that the full Science Selective Care Supplements range will now be listed across all Animalis stores in France, expanding availability to pet owners and strengthening Supreme’s long-standing partnership with the retailer.