Big things for the smallest

As it prepares for Interzoo 2026, the company continues to innovate and strengthen partnerships with major retailers. With distribution in over 40 countries, Supreme’s focus on small-pet nutrition gives it a competitive edge.

Founded over three decades ago, Supreme has built a strong reputation by prioritising species-specific nutrition for small animals like rabbits, guinea pigs, and hamsters. Under CEO Chris Childs, the company has tripled turnover in the last decade. His background in the bakery sector influences product development, ensuring premium standards. Supreme’s approach has secured partnerships with major retailers, positioning it as a trusted small-pet food provider.

Supreme tailors strategies to each market. David Soanes, Head of Sales, leads global Sales operations, focusing on new business development and category success. With over eight years at Supreme, he specialises in helping retailers optimise small-pet category resets to boost visibility and sales. His efforts have strengthened relationships with retailers across North America and other regions.

In Europe, Richard van der Meijden, International Sales Manager, has driven growth by optimising product placement and collaborating with distributors. His expertise has expanded Supreme’s presence, ensuring retail success through regional strategies. In France, Gilles Regnault, Directeur Commercial, has positioned Supreme as a trusted brand through partnerships with the veterinary channel and key retailers.

Supreme leads in small pet nutrition with two brands: Science Selective and Tiny Friends Farm. Science Selective, a premium brand trusted by veterinarians, offers scientifically formulated, species-specific nutrition. Ideal for retailers seeking high-margin products, it’s recognised for natural nutrition. Tiny Friends Farm provides an affordable yet high-quality alternative that appeals to families and first-time pet owners. These brands cater to both health-conscious and budget-conscious customers.

Marketing Director Claire Hamblion has shaped Supreme’s marketing strategy. With over 30 years of experience in the marketing sector, including more than 15 years at Supreme Petfoods, Claire brings a wealth of industry knowledge and strategic expertise to the role. Her expertise in consumer insights and brand development has helped shape both brands. Her leadership ensures Supreme remains at the forefront of digital and traditional marketing, with data-driven campaigns reinforcing its commitment to high-quality small-pet nutrition.

Supreme aims to strengthen partnerships with retailers and expand internationally. With a presence in over 40 countries, Supreme is well-positioned to grow in regions where small-pet care is gaining popularity. By offering both premium and value-driven options, Supreme provides retailers with trusted products that support sales growth and leadership in the small pet food category.

www.supremepetfoods.com

Hall 4, Booth 4-610