New brand identity

The 30th China International Pet Show (Cips 2026) has officially unveiled its new visual brand identity. Building on three decades of experience and with an eye to future innovations, Cips continues to evolve into a more open and globally connected platform – fostering collaboration, strengthening dialogue and enabling sustainable growth within the international community. All of this is now set to be reflected in the brand.

Cips will take place from 12 to 15 November in Guangzhou, covering 120,000 square metres of exhibition space and bringing together more than 1,400 exhibitors and over 80,000 trade visitors from more than 120 countries and regions, thereby creating a stable and diverse international industry network. According to the organisers, the visual refresh represents a strategic step towards the next phase of growth and development for Cips.

The revamped identity utilises a more modern and internationally oriented visual language, whilst reaffirming the long-term vision of serving as an evolving industry platform that continues to support the global industry. At the heart of the refreshed identity is the dynamic ‘30’ graphic; its flowing, forward-looking form represents the continuous pooling of global industry resources and the platform’s role in shaping new market directions.

The colour scheme further supports this narrative through shades that represent tradition, openness, vitality and inclusivity. A deep traditional red anchors the visual identity and symbolises thirty years of accumulated experience and strong market foundations. Blue elements convey transparency and connectivity – key qualities in international trade cooperation. Yellow accents stand for innovation and market vitality, whilst white structures emphasise openness and the opportunities created through collaboration. Together, these elements create a visual landscape that reflects Cips’s core values: connecting markets, enabling collaboration and promoting innovation-driven development. Ultimately, the visual redesign refocuses attention on what lies at the heart of the industry – the animals themselves.

The revamped visual brand system is now being rolled out gradually across official websites, social media, marketing materials and partner platforms worldwide to create a more consistent and recognisable experience for exhibitors, visitors and media partners globally.