Outlook for Zoomark 2027

Following the successful 2025 edition, the trade fair organisers are launching Zoomark 2027 and are already providing an outlook on goals, content and new features.

“The organisational machine started up again immediately,” says Luisa Bersanetti. "The positive energy we experienced during the three days of the trade fair in May 2025 is still very much alive.” It's not just the figures that confirm its size – 1,268 exhibitors, including 43 start-ups (+23% compared to 2023), spread over 90,000 square metres (+32% compared to 2023) and over 31,000 visitors, with a significant increase in the number of international trade visitors and buyers.

Zoomark has proven to be a true global hub for the pet food and pet care industry, promoting dialogue and creating concrete business opportunities, the organisers announced in their press release. The goal now is to consolidate and further expand this role by making the 2027 edition a catalyst for progress.

The booking campaign for the 2027 edition will officially start in the coming days. The first phase, reserved for exhibitors from the previous edition, will run until 31 October, while the early bird promotion – open to all other companies – will be available until 31 December 2025.

Information on the enquiry form is available on the website www.zoomark.it.

The next edition will take place from Tuesday 11 to Thursday 13 May 2027, under a new brand identity and the new slogan ‘Connecting minds, Shaping futures’.

“Networking and building strategic partnerships will continue to be at the heart of our mission,’ adds Bersanetti. "We already demonstrated this in 2025 with Zoomark joining the EPO (European Pet Organisation), the partnership with the Turkish trade fair Petzoo (taking place from 8 to 11 October) and the collaboration with the US Pet Sustainability Coalition. These are concrete steps towards building deeper synergies with key stakeholders and expanding our presence in strategic global markets."

Enrico Zannini, General Manager of BolognaFiere Cosmoprof, underlines this vision: "Zoomark is entering a new phase: it is no longer just about organising a successful trade fair, but about building a true international ecosystem – a space where industry, distribution, innovation and vision come together. Zoomark aims to consolidate its position as a driver of relationships and an accelerator of business. It is a platform that is ready to take on global challenges while supporting the growth of the industry through a network of events, content and national and international partnerships, becoming an increasingly important reference point for those in the pet industry who are focused on the future."