Non-Stop Dogwear partners with Traildog

Non-Stop Dogwear, an international supplier of high-quality performance gear for dogs, has partnered with Traildog, the organisers of inclusive outdoor events, to launch Connect & Paws: the first wellness weekend dedicated to strengthening the bond between dogs and their owners through shared experiences and new activities.

This sold-out event took place on the Northumberland coast in the UK and brought together a community of dog lovers to enjoy activities including yoga, sound healing, mantrailing, paddleboarding, beach runs, nature walks and mindfulness sessions, all of which were dog-friendly. The programme also featured expert-led talks and workshops on canine wellness. These included a Q&A with canine nutritionist Holly Barker and a talk by Renee McGregor, a sports dietitian and author. Attendees also had the opportunity to try out Non-Stop Dogwear products in real-world scenarios with the support of experts who provided hands-on advice for active and everyday life with dogs.

Events like this highlight a growing shift in the pet market for retailers and partners, says Non-stop Dogwear. According to the company, consumers are increasingly seeking experiences that align with their lifestyles, values and relationships with their pets. Non-Stop Dogwear says that it is committed to helping partners meet this demand by creating products and experiences that are rooted in quality, purpose and connection.