Curli triumphs for the second time in a row

Swiss company Curli AG has won the coveted award for PET worldwide Product of the Year for the second year in succession.

As in previous years, the international pet supplies retail and wholesale trade was called upon to vote for the PET worldwide Product of the Year. Food and accessory products that were featured in PET worldwide 1/2023 were up for selection in the poll. A large number of retail companies worldwide responded to the invitation and cast their vote. They decided with a clear majority for the product Clasp Vest Harness made from hybrid apple leather, which was brought into the race by Curli.

It was not entirely unexpected that, as in the previous year, the Swiss company would take the award for PET worldwide Product of the Year. The curli Clasp Vest Harness made from hybrid apple leather had already attracted considerable interest when the company presented it at Interzoo, because it sets new standards in the dog accessory segment. The company had also engaged in dynamic promotion in advance of the poll in a bid to replicate last year’s success.