The perfect match

For over twelve years, these Swiss harness specialists have been bringing specialist expertise and a breath of fresh air to the pet industry, setting new standards and positioning themselves as drivers of innovation on the international market.

The background of this successful brand speaks for itself: Curli has its origins in the Swiss mountains – more specifically, in mountaineering. Mark Zimmermann and Roland Primus, the founders of Curli, are both mountaineering specialists. They apply their mountaineering expertise to the world of dogs and dog owners. The result is high-performance dog harnesses that, as daily companions, promise maximum safety, functionality, ergonomics, performance and quality that customers can rely on.

Curli harnesses and leads are developed on the basis of extensive experience, the latest scientific findings and state-of-the-art, sophisticated manufacturing processes, explains the manufacturer. This results in solutions that are closely tailored to customers’ needs, prioritise the dog’s health and ensure responsible communication between owner and dog.

’Our customers are primarily dog owners in urban environments who value good communication and safe control of their dog, whilst not wanting to compromise on the dog’s well-being,‘ explains Roland Primus, Curli CEO. ’The aim is to develop harnesses that, for example, transfer pulling forces to the dog’s body in such a way that the dog is guided safely and responds to commands without its health being compromised, or without the forces acting on specific points being so strong that they harm the dog’s body, as is the case with a collar. It must be ensured that trust can be built between dog and owner and that pain-free control is guaranteed. The ergonomics of the harness and how it fits the dog’s body are crucial for this. The choice of materials also needs careful consideration, as a good dog harness must be as light as possible, require as little hardware as possible – for example, in the form of eyelets and fastenings – and offer the dog optimal, safe freedom of movement.

As mountaineers, we often wear harnesses ourselves and therefore know exactly what we’re talking about, what matters when developing high-performance and reliable equipment, and when it’s necessary to leave the beaten track in favour of optimised solutions and new approaches.‘

The innovative Curli product range comprises more than 28 patent claims in total – from fastening solutions such as the Click.Snap.Go Curli Clasp or the Easy Grip Buckle to cutting patterns and manufacturing methods. A Curli harness is always a unique solution. This explains why Curli customers usually don’t just own one harness, but are true curli fans who own more than one harness and put together their Curli collections from the wide range of functions, colours and designs, the company explains.

The ingenious Curli size guide ensures an optimal fit and makes it easy to determine the right size. Curli uses a consistent, standardised size guide that covers all sizes from 3XS to 4XL across all models – from a small Chihuahua to a Swiss Mountain Dog.

This makes it easy for customers to find the right harness in the perfect size – whether they choose a Curli Vest Harness, which is specially tailored to the needs of small to medium-sized dogs, or a Curli Belka Harness, which meets the requirements of medium to large dogs.

Curli is also setting new standards in customer entertainment and edutainment: with well-designed shop-in-shop solutions, retailers can not only showcase their curli product range to its best advantage – thereby boosting sales – but also stay at the cutting edge when it comes to customer experience and added value in shopping.

Customers want to enjoy their shopping experience, be informed in an entertaining way, and choose the right product to meet their needs with a clear conscience.

Curli’s response to this is easy-to-install shop-in-shop systems designed to explain the products and create a space for customers to identify with them – ’a guarantee that your customers will become repeat buyers’.

Tools such as sizing samples, size charts and dog models make determining the correct harness size particularly convenient for customers – as well as for shop staff – whilst keeping the products on the shelves clean, as dog owners can use the size samples for fitting.

At Interzoo, Curli is presenting new colours and designs for the Curli product range centred on the Curli Vest Harness and Belka Harness, which are right on trend and make dog owners’ hearts beat faster, says the Swiss manufacturer.

www.mycurli.com

Hall 4, Booth 4-241