Dog-TV appoints new CEO

Dog-TV, a 24/7 channel with programmes scientifically developed to provide the right company for dogs when left alone, has announced that Beke Lubeach has been appointed CEO with effect from July 2022. Former CEO and Dog-TV co-founder Gilad Neumann will retain a position as board advisor.

Beke Lubeach has been with the company since 2017. In her previous role as chief marketing officer and general manager of Dog-TV, Lubeach provided leadership and strategy to pivot Dog-TV’s business model from cable/satellite to a direct-to-consumer (DTC) subscription model.