Viridea introduces private label goods for pets


The Italian garden centre chain Viridea recently continued its expansion with a new store in Florence. Another centre is scheduled to open in February in the province of Brescia, bringing the total number of stores to eleven.
After enjoying success with large pet departments in its garden centres, Viridea launched Nutrimi, its first pet food brand for dogs and cats, in the autumn. The brand comprises three product lines: croquettes for dogs and cats plus a range of natural products.
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