New study on the US pet market

Even tough economic times haven’t impeded the pet industry’s forward momentum in the United States. This is the conclusion drawn by market research firm Packaged Facts in its new pet market report on dog and cat owners in the US. According to Packaged Facts, three main factors are driving the US pet market: the burgeoning pet parenting phenomenon, the increase in pet ownership by the family-oriented and demographically potent Hispanic population and the prevalence of pet ownership among affluent Americans. The data are derived from an online consumer survey with a sample of 2 000 respondents, including 836 dog owners and 620 cat owners. Want to know more? You can find further information at www.pet-global.com/tradetopics