The organisers of Zoomark International in Bologna (9-12 May 2013) are expecting 20 000 buyers. The fair will expand to cover a surface area of 52 000 square metres in 5 halls. “The fair is growing in spite of the crisis, adding a new exhibition hall. It has also received trade fair certification from the American Department of Commerce,” said the organisers. The profile of the previous show featured over 1 000 brands and 636 exhibitors, with 58 per cent coming from 37 foreign countries. Almost all companies were present in the Italian marketplace. Of the 21 460 visitors, 5 395 were from abroad, this figure representing an increase of 15 per cent. The pet market has its attention fixed on the world and is optimistic about the future. Zoomark International 2013 will expand to cover a surface area of 52 000 square metres, divided between 5 halls. The fair is an event organised by BolognaFiere with the secretariat and sales & marketing run by Piesse S.r.l.