Zoomark 2027: Seven special areas

Zoomark returns to BolognaFiere from 11 to 13 May 2027 with an exhibition concept built around seven special areas designed to turn key industry trends into concrete business opportunities.

The headline addition is Beyond, a new area dedicated to end-of-life services and memorial care — billed as the first international B2B platform for this emerging segment. Organisers frame it as a response to a cultural shift in which companion animals are treated as family members, requiring professional, compassionate support through every life stage, including the last.

The six returning areas from the successful 2025 edition are: Factory (the manufacturing ecosystem — raw materials, production technology, smart packaging, logistics and sustainability); Next (a start-up incubator for new technologies, products, services and business models); Atelier (a curated showroom for premium pet fashion, design and beauty); Pawfect! (professional grooming and pet wellness, with education and live demonstrations); Aqua Project (aquarium and terrarium technology, design and sustainability); and Pet Vision (new products and trends, building on the legacy of the New Product Showcase).

‘Our special areas were created to reflect the complexity of a rapidly evolving market,’ says Pascale Sonvico, Show Office & Sales Manager at Zoomark. ‘We offer exhibitors more than exhibition space — we provide targeted visibility and an authoritative business environment where their products, expertise and innovation can become a genuine competitive advantage.’