Special issue: P & G aims to acquire Natura Pet Products

06.05.2010
With this acquisition P & G aims to enhance its position in the attractive holistic and naturals segment of the pet food category

Procter & Gamble (P & G) has signed an agreement to acquire Natura Pet Products Inc. a privately-held pet food business based in Davis in California. This move enables P & G to expand into the attractive holistic and naturals segment of the pet food category, complementing P & G's current Iams and Eukanuba brands. More information is available at http://www.pet-global.com/trade topics
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