Trust and reliability gain importance in 2027

Consumers are placing greater value on reliability, transparency and immediate, tangible benefits. This is according to the latest Top Global Consumer Trends 2027 report, published by market research company Euromonitor International on 4 November. Rising living costs, uncertainty and new technologies are reshaping consumer behaviour. The report identifies five trends that will shape consumer behaviour in the coming year.

Reliability is becoming a decisive purchasing criterion. Some 72 per cent of consumers worry about rising prices of everyday items. Meanwhile, 54 per cent only buy from companies and brands they trust completely. Stock shortages, reformulations, shrinkflation and tech outages are increasingly undermining this trust. Consumers favour products and brands that offer consistency, affordability and dependability. Some 56 per cent extensively research products and…