For the third time, Dähne Verlag?s trade magazine PET worldwide and event organiser Management Forum, part of the Verlagsgruppe Handelsblatt, are coming together to stage the International Pet Conference. The venue chosen for this year?s conference is the Hotel Sofitel Hamburg Alter Wall, which is in the heart of the Hanseatic city and offers the perfect setting for the conference. Since the idea for it was first conceived, the conference has developed into a prestigious event attracting participants from far and wide. As in previous years, around 200 delegates will attend to find out about the current trends in the pet supplies market. The conference is conducted in English. A deliberately provocative slogan, ?Be different or die?, has been chosen for the conference title. The aim of the International Pet Conference is to present various ?best practice? examples from the pet sector and also from other business sectors showing how individual companies have succeeded in standing out from the competition with distinctive concepts. You can download the conference programme here.