Fressnapf starts online shop

Speciality chain Fressnapf launched its online shop in Germany yesterday at http://shop.fressnapf.de. The site features an extensive range of products, and to get sales off the ground, new customers receive a 5 per cent discount on their first order. A simple menu guides shoppers through the online shop using intuitive navigation. Dog owners can click on "Sleeping", "Feeding" or "Walkies", for example, and obtain suitable product suggestions plus detailed information. Replies to requests for advice should help shoppers to target their search better and find the right products.