Provimi acquires Hungarian pet food producer

Provimi, one of the world leaders in the animal nutrition business, has acquired Pet Hungaria Kft, the number one private label pet food company in Hungary. This acquisition further strengthens Provimi’s position as a leading pan-European private label pet food producer and is fully in line with its strategy to expand in higher margin categories and in the faster-growing developing markets. Pet Hungaria is the largest private label pet food producer in Hungary and sells to mostly large supermarket chains. The company with its head office near Budapest employs 350 people and has two production plants, one for wet pet food located in Sopronhorpacs and a second one for dry pet food in Dombovar. In 2004, the company had a turnover of € 31 million.
This acquisition further strengthens the group’s position in Central and Eastern Europe and with international retailers. Pet Hungaria is Provimi’s third recent pet food acquisition in Central and Eastern Europe after the acquisition of Nama (Slovakia) in October 2004 and Ben (Poland) in February 2005.