Ferplast presents “New Pet Generation”

Ferplast has undergone a process that has led to a repositioning of the company within its reference market through the development of its identity and its corporate and product communications. In June 2004, the company decided to boost its business by distinguishing itself completely from its competitors, revolutionising its corporate identity and making a drastic change in terms of communications. The most critical step – and maybe the first immediately visible change – is the development of a new trademark representing both the company and the Ferplast brand. The trademark has a pay-off – New Pet Generation – that supports the new vision and has a logotype with a tailor-made typeface: the combination is intended to emphasise concepts such as innovation, exclusiveness, affection, tenderness, amiability, charm, style, trend and nature. The trademark is the first component in a system that will be used for all communication items, from product packaging and corporate identity to point of sale materials.