Claudia Lührs, who was responsible for Fressnapf’s brand and campaign management in Europe, left the company on 1 May.She has joined Tonies, a manufacturer of interactive play characters, in Düsseldorf, where she will …
Great Value advertising
Supreme launches new campaign
Supreme Petfoods has announced the launch of its new Great Value consumer advertising campaign, aimed at raising brand awareness around the …
Worm and urine tests for dogs and cats
Trixie and Pezz cooperate
As part of the Trixie Ventures initiative, Trixie has entered into cooperation with the start-up company Pezz. Since 1 May, Trixie, which is based in …
New head of brand & communications
Vegdog adds to its team
In April, Philipp Elsbrock became head of brand & communications at the pet food supplier Vegdog. In this newly created role, he will oversee the brand …
Surprise, Arizona
PetSmart celebrates opening of new store
PetSmart continues to expand and has opened a new store in Surprise, Arizona. The store has a retail area of over 1 500 m², providing a …
The new PET worldwide issue is available
The 20th edition of the international B2B pet trade show Zoomark takes place in Bologna from 15 to 17 May. It will be the biggest edition …
Announcement on LinkedIn
Xavier Garcia leaves Terra Canis
Xavier Garcia, former director of business development for Europe and Asia at Terra Canis, is to leave the company, which is part of Nestlé Purina…
Expansion on its 90th birthday
Versele-Laga unveils new production line
The corporate history of the Versele family began back in 1932. It is a story that has spanned four generations and hundreds of committed …
Good first quarter
Symrise reports sales growth of 12.8 per cent
Symrise AG, a listed supplier of fragrances and flavourings to customers including the pet supplies industry, has made a successful …
Launch on 20 April
Pets at Home unveils new brand identity
The leading UK pet store chain Pets at Home has relaunched with a new brand identity and advertising campaign. This is intended to unite all…