Next issue in focus

The trade show will return to BolognaFiere from 11 to 13 May 2027. The journey toward the 22nd edition will be stopping next May at Interzoo 2026, where Zoomark will exhibit at Stand 124 Hall 1 and the organisers will unveil the very first details of the upcoming show.

Following the strong results of the previous edition, Zoomark 2027 will retain all formats and initiatives that proved particularly successful, while also introducing new themes and features designed to further strengthen the event’s role as a global business platform for the pet industry.

‘Over the years, Zoomark has evolved far beyond the traditional concept of a trade fair, becoming a hub where innovation, market insights and international networking converge’, explains Pascale Sonvico, Show Office and Sales Manager of Zoomark.

Zoomark is ensuring that the industry conversation continues throughout 2026 thanks to a new initiative: Zoomark Days. The programme will feature two complementary tracks: Industry Insights, full-day conferences dedicated to manufacturers, brands and industry professionals, and Retail Labs, full-day seminars focusing on specialised retailers and operators working directly in the marketplace.

The first Industry Insights event will take place in Milan on 15 April, and will explore one of the most critical topics for the sector’s future: e-commerce and omnichannel strategies in the pet market.

Retail Labs will bring Zoomark directly to professionals across Italy through a roadshow dedicated to pet shops, groomers, garden centres and retail operators. The first stops are planned in Milan in July and Rome in September, followed by additional events in Southern Italy later in the year.

Another key pillar of Zoomark’s growth strategy is its increasingly global outlook. Over the past years, the event has expanded its international presence through partnerships and collaborations with major organisations and trade fairs worldwide. One of the most significant developments in this international expansion is the recent launch of PetBridge powered by Zoomark (PET worldwide reported), a new B2B exhibition created to connect India’s rapidly growing pet care market with the global industry. The first edition will take place in Mumbai on 25-26 November 2026 at the Bombay Exhibition Center.