Diverse ecosystem

From the supply chain to innovation and from aquatic products to care: From 11 to 13 May, Zoomark at BolognaFiere promises to showcase every sector of the pet industry within a trade fair ecosystem.

A key addition to this year’s fair is ‘Beyond’, a new dedicated area focusing on end-of-life care and memorial services. This reflects Zoomark’s strategic vision and understanding of a profound cultural shift: pets are now widely regarded as family members, so supporting them through every stage of life, including the final chapter, has become an important need requiring professionalism, compassion, and innovation.

Alongside the launch of Beyond, Zoomark 2027 will once again feature the special zones that were instrumental to the success of the 2025 edition.

• Factory: A dedicated zone showcasing the entire manufacturing ecosystem, bringing together innovative raw materials, production technologies, smart packaging, logistics, and sustainability.
• Next: The meeting point between innovation and the market, dedicated to start-ups redefining the industry through innovative technologies, products, services and business models.
• Atelier: An exclusive showroom dedicated to premium pet fashion, design and beauty brands, where creativity, exceptional craftsmanship, refined aesthetics and high-quality materials define true excellence.
• Pawfect!: A vibrant hub dedicated to professional grooming and pet health, where technical expertise takes centre stage through education, live demonstrations and hands-on learning.
• Aqua Project: A dedicated area exploring the development of the aquarium and terrarium sectors through advanced technologies, design, sustainability and education.
• Pet Vision: The dedicated zone focused on new products, innovations and the trends reshaping the global pet industry.

’Our special areas were created to reflect the complexity of a rapidly evolving market,‘ comments Pascale Sonvico, show office and sales Manager at Zoomark. ’We offer exhibitors more than exhibition space, we provide targeted visibility and an authoritative business environment where their products, expertise and innovation can become a genuine competitive advantage.’ All seven special zones can also be explored online at www.zoomark.it/en/­discover/special-areas/.