Physical and emotional wellbeing

Tiendanimal has outlined the key trends it anticipates for 2026. The care of and coexistence with pets will evolve towards a more conscious, innovative and responsible approach at every level, it says. Therefore, Tiendanimal expects this year to be marked by a more holistic view of wellbeing, the search for premium and personalised products, the integration of technology into everyday life and a strong commitment to sustainability.

Caroline Arrú, chief marketing and customer officer as well as co-sponsor of Tiendanimal’s Environmental, Social and Governance (ESG) Committee, states that these trends reflect an increasingly close relationship between people and animals, in which quality, innovation and respect are becoming the pillars of coexistence. This bond continues to grow in Spanish households, where pets are already present in more than 50 per cent of homes, according to the press release.

In 2026, wellbeing will be firmly established as the central axis of the relationship with pets, Tiendanimal states. It is no longer just about meeting basic needs, but about ensuring a full and balanced life, with greater emphasis on specialised and functional nutrition, targeted supplements, exercise routines tailored to individual needs and preventive healthcare.

Along these same lines, emotional health will continue to gain importance, driving demand for interactive toys, safe spaces and services designed to reduce stress and anxiety. ‘More and more people understand that emotional health is just as important as physical health and in 2026 we will see a rise in solutions that promote calm and positive stimulation,’ said Arrú.

The trend towards premiumisation will also continue to gain momentum, with increased demand for high-quality products made using natural ingredients and sustainable. Personalisation will be key, with diets adapted to age, size and specific needs, accessories designed for different lifestyles and exclusive services that strengthen the bond between humans and animals.

Over the coming year, digitalisation will significantly transform the way people care for and interact with their pets. As such, we will see the consolidation of tools such as smart devices to monitor health, apps that help manage daily routines and online services for veterinary consultations, anticipates the Spanish pet retailer.

Environmental awareness will also be essential when choosing products and services in order to help minimise…