Jessica Perakovic has assumed the head of marketing role. A 38-year-old business management graduate, she joins the company from Vitakraft Pet Care, where she was responsible for trade marketing, market development and product management for non-food & chews. She will also oversee the continued development of the premium brand Fleischeslust, which has formed part of the Seitz Group portfolio for two-and-a-half years. "We aim to grow with Fleischeslust and consolidate our position as a relevant player in the pet food market," says Perakovic. In her new role she has overall responsibility for marketing at the Seitz Group.
Responsibility for overall sales for private label and brand business is now the remit of Bernd Holzhausen. The 50-year-old economist was previously sales director at the spirits manufacturer Berentzen. His brief is to advance the Seitz Group's growth strategy.
The new head of product development is Cem-Tamer Ceylaner. The 33-year-old food technician has arrived from Saturn Petcare, where he was a project leader in charge of developing new moist food products.
"We are pleased to be able to welcome four experienced top managers to Seitz who will support us in advancing our premium concept further," said Kerssenbrock of the new arrivals.