Petco, Wow
The Wow range includes moist and dry food.
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Food in harmony with nature

Petco retails a premium assortment in the medium-price segment with its Wow brand. Now the brand is getting a makeover.
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"The best of nature for your best friend," is the label given by company founder Katharina Miklauz to the Wow range. Manufactured in Austria, the products have a high meat content of up to 90 per cent, excluding pork. They do not contain any cereal, preservatives or flavour enhancers.
Development of the product portfolio began for Katharina Miklauz with the question: "What does a dog need to live a healthy life?" On this basis she created a complete food conforming to international directives and containing plenty of fresh meat, nutritious vegetables, nutrient-rich herbs and high-grade oils. Every Wow variety thus delivers essential vitamins, minerals and trace elements.
"Using preferred regional raw ingredients and by manufacturing in Austria, I can guarantee that apart from the many good things contained in our meals, there is not a lot else," explains the entrepreneur. She rejects animal testing out of personal conviction. Dog owners can see from the open declaration at a glance what each Wow food contains.

Extensive assortment

In the moist food range, Wow comes in trays (150 g) and cans (400 and 800 g) in a variety of Junior, Adult and Senior flavours. Katharina Miklauz particularly highlights the single-protein food in 400 g cans, which contains 90 per cent meat in pure chicken, pure turkey and pure beef varieties. A version with 100 per cent vegetables and fruit is also offered. This contains carrots, courgettes, potatoes, spinach, apple, seaweed, minerals, dandelion leaves and mineral clay.
Wow is also available as a premium food, produced with a high fresh meat content and enhanced with valuable ingredients such as linseed, herbs and oils. The range comprises the varieties Poultry and Carrots, Beef and Apple, Chicken and Spinach, Fish and Spinach, Lamb and Sage and Duck with Mint. Customers can choose between two croquette sizes: 8 mm in diameter for all small to medium-sized dogs, in a 1 kg pack. For larger dogs there is a 6 kg container with 12 mm croquettes. Only the Junior variety contains 7 and 10 mm croquettes.
"The range offers price-conscious customers an opportunity to feed their dog a healthy, balanced and regional diet," says Katharina Miklauz in summary. At the moment, Wow is being revamped with a new, more modern look underlining its natural…
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