"Drive for innovation"

Given the strategic direction of our company, we're happy to see that the trend for natural, plant-based products continues to grow. In the USA, this has helped Vet's Best to continue to expand in the natural flea & tick segment, which it dominates, and in the UK and export markets we have grown our Advanced Oral Care range. This also means that the Espree grooming range, based on organic aloe vera, continues to be popular all over the world.
We all know that dog obesity is an issue and listings of our CalorieSmart Fruitables range based on pumpkin, sweet potatoes and a blend of superfoods continue to grow in major retailers in the USA and pet stores across the world.Despite all the new trends, people still like to rely on tried-and-tested classics when it comes to urgent pet-related issues such as dog mess. That's why Simple Solution stain and odour removers continue to be the product of choice for people who want to keep their house clean and their pets and children safe from harsh chemicals.  

This was great news for the UK office where I'm based and where all the international business is handled from. It means we now have a wider family of high-quality, innovative and trusted brands to offer our existing Hero customers. Because we have brought all Manna Pro export customers under one roof, it means we can provide better customer service and support to the combined international business.

Across the various locations, Manna Pro employs 300 people.

Manna Pro manufactures in various locations in the US, UK and in China.

We're in a lucky position where retailers are familiar with our brands and the quality associated with them, as well as our drive for innovation. Many of our products are functional, so once people try them and see that they work, the main argument is done.

This varies per country and per sector. Manna Pro in…