A historic new high

As in previous years, the fair benefited from the strength of China's economy and the growing demand of its population for pet products, which has attracted the attention of the big brands in China and abroad. CIPS 2014 acted once more as an important international trade and exchange platform, which brings the international pet industry together on an annual basis. Last year, exhibitors came from 20 countries and regions around the world. The buyers welcomed to Beijing came from 70 countries around the world. The 946 exhibitors displayed items covering all aspects of the pet supplies industry. According to the statistics, there were 542 pet supply exhibitors (57.3 per cent), 373 aquarium supply exhibitors (39.4 per cent), and 31 general exhibitors (3.3 per cent). CIPS 2014 thus fully represented the latest developments in the pet supplies industry. According to the organisers, more and more exhibitors are choosing CIPS as their platform to release new products. The exhibition welcomed domestic professional visitors from all provinces and autonomous regions except Tibet. In addition, more organisations and institutes are using CIPS as a venue for important meetings and events. The organisers regard these trends as an indication that CIPS is playing a more and more important role in terms of exchange and trade in the world pet supplies industry.

Strong demand from China Along with the high speed of economic development in China, the Chinese pet supplies industry has developed rapidly in the last few decades. The expected annual growth rate remains at around 20 per cent over the next few years. The strong demand in the Chinese market for high-quality products draws attention from not only Chinese brands, but also international brands. During CIPS 2014, many companies held new product release conferences or joined the new product shows Pets and Beauties. The China Pet Industry Forum shared extensive experience and cutting-edge information with a large number of domestic agents and distributors, with excellent results. In order to promote the latest development concepts and guide the sound and sustainable development of the market, a series of activities was arranged during the show period. These included the China Pet Industry Forum, the…