Safe, natural chew products

The company was founded over eighty years ago by the Prins family and has been owned by the family ever since. GHP has acquired extensive experience of processing animal products since 1916 and it has been active in the drying process of natural chew products for dogs and cats for its premium “Proline Petfood” brand. The offices and factory are based in Amsterdam, where the “Proline Petfood” chew products are dried and packed in a completely controlled environment. “The company is approved by the Dutch veterinary service”, comments Debby Schreuder, an account manager with the company. “A total of five drying chambers ensure a controlled air drying process at the statutorily required temperatures”. The company also has a freezing chamber with a storage capacity of 800,000 kg, which enables it to guarantee production quantities and stock.
The motto of “Proline Petfood” products is 100 per cent hygienic, 100 per cent air-dried, 100 per cent natural, 100 per cent meat and above all 100 per cent safe. All processing takes place in GHP’s own facilities, from the raw material to the end product. No artificial colourings, scent or taste additives can be found in the products, nor any preservatives. All products are dried to the core and directly packed in a protective moderated atmosphere, after which the bags are hermetically sealed. “We can therefore guarantee that the products are salmonella-free and that mould or even small insects have no chance”, Debby Schreuder says.
It was GHP’s vision to add quality to the market with a premium natural chew product that would be safe and clean. After thorough market research covering approximately 85 pet shops, GHP realized that there is a demand for well packed chew products of a premium quality in the pet market. The range of “Proline Petfood” chew products currently comprises nine products including two special lamb chew products. GHP has also launched a “Proline Petfood” meat snack: “Most snacks have anywhere from four to 40 per cent meat in them, the rest is additives, preservatives and water”, Debby Schreuder asserts. “There was a clear demand in the pet product market for a 100 per cent meat snack for dogs as well as cats”.
Today “Proline Petfood” products can be found in the major Dutch pet shop chains as well as “Tom & Co” pet shops in Belgium. “In the near future we expect to expand to Germany, France and Great Britain as well”, Debby Schreuder says. “We ensure that our products are sold exclusively through pet…